VIEW VIDEO of 4Life President Steve Tew Appearing on the TODAY Show

Sunday, December 19, 2010

8 am to 9 am

on NBC’s the TODAY Show

This holiday season, 4Life will enjoy its second appearance on the NBC Universal TODAY show. In 2007, 4Life Co-Founder Bianca Lisonbee appeared on-air as part of the program’s holiday toy drive. On Sunday, December 19, 4Life President Steve Tew will represent distributors with a donation to the drive of more than $120,000 in school supplies and Life C®.

4Life’s 2010 donation consists of more than 1,000 backpacks. Each pack inclu…des a water bottle, one bottle of Life C (4Life’s seven-sourced vitamin C product), colored pencils, crayons, a dual sharpener, and a pad of paper.

“Hydration, supplementation, and education,” commented Tew. “Our idea with this school pack is to provide children in need with some of the basics we feel are important for success.”

This is 4Life’s fourth year of participation in the TODAY show holiday toy drive. All donations are made in collaboration with the Direct Selling Association (DSA) in Washington, DC. As reported in a recent DSA InTouch newsletter, “DSA members have donated more than $50 million in products, services, and cash to be distributed to deserving families across the country—accounting for nearly one-quarter of total donations to the drive since it began.”

Senior Vice President of Marketing Trent Tenney: “Our participation in the TODAY show toy drive is only possible because of the generous contributions that 4Life distributors make to Foundation 4Life. It’s an honor to participate as an industry leader.”

4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.