4Life Founders to Appear on TODAY Show December 14, 2011

On Wednesday, December 14, 2011, 4Life Founders David and Bianca Lisonbee will appear on the TODAY Show with Kathie Lee and Hoda. The segment will air live from Studio 2A at the Rockefeller Center in Manhattan, New York. The Lisonbees will represent Foundation 4Life® and 4Life distributors around the world with a retail value donation in excess of $330,000 USD.

Kathie Lee & Hoda
Wednesday, December 14, 2011
10:00–11:00 am EST (check local listings)
Lisonbees to appear at end of segment

This year’s donation includes 2,500 backpacks filled with school supplies, 2,500 toys (a cow pillow pet and remote control truck), 2,500 tubes of enummi® toothpaste with a toothbrush, and 2,500 bottles of 4Life Transfer Factor® Chewable Tri-Factor® Formula.

“We wanted 4Life’s donation to tell a story about some elements central to the 4Life brand,” said Co-Founder Bianca Lisonbee. “Education, leisure, and general wellness play important roles in our mission of Together, Building People through science, success, and service.”

Distributors are encouraged to tune in for the live broadcast segment. On Monday, December 19, 4Life will launch a holiday video recap of the Lisonbee’s TODAY Show appearance on YouTube, Facebook, and 4Life.com.

President Steve Tew: “Distributors have a lot to be proud of and grateful for this holiday season. It’s because of their commitment to improving lives that our Founders have been invited to appear on the TODAY Show. Our donation this year far exceeds the value of donations we’ve made in the past. It’s a reflection of our ongoing growth and success in the field.”

Click here to watch Bianca Lisonbee’s 2007 TODAY Show appearance.
Click here to watch Steve & Sherma Tew’s 2010 TODAY Show appearance.

4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.