Salt Lake City, Utah (June 9, 2016) 4Life received the 2016 Direct Selling Association (DSA) Award for Outstanding Marketing & Sales Campaigns for the launch of PRO-TF® and the 4LifeTransform® brand.
The criteria for this industry distinction include the demonstration of excellence, creativity, and innovation in effective outreach to key audiences, original thinking in creative idea generation and execution, strategic thinking with relation to business needs, and quantifiable results that illustrate success.
Chief Operating Officer Danny Lee accepted the honor on behalf of the company in Phoenix, Arizona at the 2016 DSA annual meeting. “It was an honor for me to accept this award on behalf of Founders David and Bianca Lisonbee and President and CEO Steve Tew,” Lee said.
The planning stage for the PRO-TF and 4LifeTransform brand launches took approximately 18 months and included efficacy studies conducted in partnership with Auburn University’s Molecular and Applied Sciences Laboratory in the College of Education, School of Kinesiology.
While the marketing elements of the campaign remained consistent from medium to medium, the company included a variety of individuals to champion the launch. These included customer testimonials from a 90-day trial and university studies to support product efficacy, plus sports endorsements from world-class athletes, expert wellness industry opinions, and research publications to establish credibility.
President and CEO Steve Tew: “This award is symbolic of our corporate team’s commitment to distributor success. It will empower the field as we work together to provide superior products and programs to 4Life customers around the world.”
Watch the awards gala presentation.