4Life Announces New Vice President, Europe – Rafael Fernández

Jeff Kalinin, 4Life Senior Vice President, International, recently announced the advancement of Rafael Fernández to the position of Vice President, Europe.

Previously, Fernández spent more than three years as the General Manager of Spain and Portugal. During that time, these 4Life markets doubled in size, and regularly rank among the company’s top-performing international markets.

“During the last three years,” says Fernández, “4Life distributors have changed the lives of thousands of people in Spain and Portugal. Now, with this new professional challenge, I renew my commitment to support distributor growth throughout the whole of Europe.”

Fernández brings more than twenty years of experience in Direct Selling to his new assignment, which includes oversight of Spain and Portugal, Germany, England, Eastern European countries and developing markets throughout the European Union.

Jeff Kalinin, Senior VP, International: “We value Rafael’s contribution to date and look forward to the contributions he’ll make in this new role.”

Fernández will work with the 4Life executive team on strategic objectives for the continent and support field leadership who conduct business in Europe from other parts of the world. He will headquarter in Barcelona and work closely with the Spain staff and Daniel Taylor, International Director, Europe.

Steve Tew, 4Life President: “Rafael understands this business both from the standpoint of exceptional distributor support and operational management. He’s committed and qualified. With this new assignment, he’ll continue to play a vital role in supporting our independent distributors.”
4Life has offices on five continents to service a global network of independent distributors through science, success, and service.